We advise like consultants, build like operators, and stay like partners.
We run your digital operation: the brand, the web, the growth, and the AI underneath them, for fintech, SaaS, and the firms that own them, since 2015.
Companies in the group
The WebOps partner for scaling B2B: we own, run, and grow your website across Webflow, Sanity, and Astro, and turn it into revenue you can prove.
Digital Brand Experience Partners: DBX pods of brand strategists, designers, and engineers that close the seams in your customer journey and turn your brand from an anchor into an engine.
The web conference in Belgrade where builders of the new web meet, learn, and ship together.
How we work
One partner, four commitments
You sign one agreement and get one roadmap, with senior partners who stay in the work. The companies in the group do the building. We answer for the whole.
Plan
We start with your business, not your website. We map how brand, web, and growth should work together, and put a number on what it is worth. You get a plan your board can read.
Build
We deploy the group. Flow Ninja runs the web, Studio Direction runs the brand, and together we rebuild the machine your marketing runs on, with AI in the pipeline.
Run
Websites are not projects, they are operations. We lead yours quarter after quarter, measured in pipeline and revenue, and we keep upgrading the machine as your business moves.
Stay
The senior partners who plan your engagement remain in it, in your calls and in your Slack, for as long as we work together. We keep the client list short so this stays true.
In it with you.
Bring us into your business →About
Who is behind this
I am Uroš Mikić, a Serbian entrepreneur based in Belgrade. I founded Flow Ninja in 2015 and spent a decade building it into a Webflow Enterprise Partner of the Year with a team of 65, working with companies like Upwork, Checkout.com, and 6sense along the way.
New Web Group is what came next: a home for the companies, products, and people I want to build the new web with, and where I now spend my weeks as a senior partner inside a small number of client engagements. I write about the journey in The New Web Stories.
The Thesis
The next era of the web belongs to operators
Read the manifesto →Design is a commodity
A passable website, a clean identity, a fine-looking product, anyone can prompt them into existence in an afternoon. That work is no longer worth paying for.
Decent became invisible
When nothing is inherently bad anymore, average disappears. The competition moved entirely to taste, execution, and absolute consistency across every touchpoint.
The web became an operation
Websites used to be projects: built, launched, forgotten. Now they behave like products, measured and improved week after week. Companies that operate their web compound, and companies that rebuild it every two years start over.
Presence is the premium
Every firm sends its best people to the pitch and its youngest to the work. When execution is everywhere and average is free, senior attention is the scarcest thing you can buy. We built the group so ours never leaves the room.
The Shelf
From the bookshelf
Browse the full shelf →
The Long Game
Built for partners
We are for you if you
→ Think in years, not quarters
→ Want senior partners in the work
→ Value proof over promises
→ Care about the last 30%
Not the right fit if you
→ Want the cheapest vendor
→ Think that there are secrets to growth
→ Want to see results tomorrow
→ Want a vendor you can hand a brief and forget
Want to become part of The New Web?
New Web Group takes minority positions in service businesses and products that build the new web, and brings them into a group with shared clients, playbooks, and standards. If you are building one with taste, craft, and a point of view, we would like to hear from you.
Pitch us →